As Graphic Designer at Blue Light Card, the UK’s largest Emergency Services discount provider, I push the brand to produce high impact, engaging designs across every channel. Since joining the team, I’ve really honed my design skills, paying close attention to the details and constantly pushing myself to try new things. I get to design everything from social media assets to print materials. One of my favourite parts of the job is creating motion graphics, I love taking complex information and turning it into visually engaging and easy-to-understand videos.
Over the last 2 years I have developed my skills from nothing, to what you can see in the showreel above. Every new video I do, I add to my skillset by teaching myself new animations.
When speaking to members at events I quickly realised they needed help. I came up with a range of educational videos to teach them about all of the benefits of Blue Light Card, and how to make the most of their membership. This ranged from who is eligible to how to use our best offers.
To keep them engaged during the (sometimes quite long) videos, I made the info on screen short and snappy, avoided visually overwhelming them and recorded a clear voice over. To go the extra mile I used data from our research team to target each video to a specific sector of our member base, which made the videos even more effective and impactful.
As part of goody bags for children attending events I created two entirely custom activity books. These included hand drawn colouring pages, dot-to-dots, branded crosswords and word searches. This was a fun way to branch out my skills, and enhance the community feeling for our members who meet us at events.
There was a desire to better match the tone of voice used with our members by bringing more joy into the icons and making them feel less corporate. To do this I added our bright, fun, secondary colours into the designs, and added some character to each icon. These have been expanded into a large library which is used in both the UK and Australia.
Social media is the primary way in which we communicate with our member base so it’s important our comms are consistent and recognisably ‘us’. During my time at Blue Light Card I’ve taken the lead on campaigns, as well as worked collaborating with other members of the design team on campaigns from Black Friday to April Fools. Each campaign needs to be unique and exciting, while staying on brand. As well as campaign work I have worked on acquisition and retention ads, educational pieces, commercial and offer lead projects, and more. Each new brief is a chance to push my creativity and continue to develop the brand.